杭州亞運會核心圖形主題為“潤澤”，靈感源於杭州極具代表性的本土文化元素——絲綢。杭州自古以來有“人間天堂、絲綢之府”之美譽，也是“海上絲綢之路”的重鎮。核心圖形的設計通過融傳統現代于一體的藝術手法，以動靜結合的態勢，展現了絲綢飄逸舒展、溫潤細膩、揮灑靈動的特性，體現了“溫潤萬方、澤被天下”的氣韻與胸襟，寓意亞奧理事會大家庭在杭州歡聚，亞洲多彩體育文化通過杭州亞運會的舞臺交流互鑒。同時，絲綢徐徐展開一卷富有江南韻味和東方詩意的“新富春山居圖”，交錯呈現山水彩墨、智慧網雲等元素，給人以綿延的視覺美感和無窮的想像空間。
The theme of the core graphics of Hangzhou Asian Games is “Meeting the world”, which is inspired by silk, the quintessential cultural element of Hangzhou. Hailed as the paradise on earth and the home ofsilk, the city was a key linking point on the Maritime Silk Road.The design absorbs both traditional and modern styles and adopts a combined approach of static and dynamic touches to depict the graceful yet flexible, fine yet smooth, gentle yet vibrant traits of silk unfurling in the air. It represents theartistic conception of “meeting the world”. The core graphics foretell the OCA family’sreunion in Hangzhou and the diversified Asian sports culture to be showcasedbythe Asian GamesHangzhou 2022. Besides, the silk unveils a modern painting scroll of “Dwelling in the Fuchun Mountains”, the traditional masterpiece depicting the oriental fascinations of the regions south of the Yangtze River. The interweaving elements such as mountains and rivers in watercolor or ink wash, and smart cloud computing constitute an expansive space of visual delights and boundlessimagination.
“映日紅”取霞光、氣韻之色
Glowing Redis inspired by transient twilight
“月桂黃”取桂花、芬芳之色
Laurus Yellow by laurel flower and fragrance
“湖山綠”取青山、生態之色
Lake-and-Mountain Green bylush mountainsand nature
“虹韻紫”源自杭州亞運會會徽“潮涌”的主色，既是歡聚和交融之色，也是活力與創新之色，象徵“日月交輝、時代風采”，傳遞幸福吉祥、昂揚奮發的美好寓意，是塑造杭州亞運會獨特視覺形象的重要基礎。
Rainbow Purpleis the dominant color of the “TidesSurging”emblem of Hangzhou Asian Games, a color implyingreunionand unity,vibrancy and innovation.Associated with the connotation “the sun and the moon reflecting the glory of the new era”, it conveys anauspicious and energetic image and underlies the visual identity of Asian GamesHangzhou 2022.
“水光藍”取晴空、水波之色
Glimmering Blue byclear skies and ripples
“水墨白”取淡墨、包容之色
Mist White byinclusive light ink wash
杭州亞運會色彩系統主題為“淡粧濃抹”，靈感出自宋代詩人蘇軾的詩句“欲把西湖比西子，淡粧濃抹總相宜”，通過對中國色彩文化和杭州城市特質的提煉與濃縮，設計出以“虹韻紫”為主，以“映日紅、水墨白、月桂黃、水光藍、湖山綠”為輔的色彩系統，揮灑出既有蔥郁湖山自然生態，又富創新活力運動激情的新時代杭城華彩畫卷。
“虹韻紫”源自杭州亞運會會徽“潮涌”的主色，既是歡聚和交融之色，也是活力與創新之色，象徵“日月交輝、時代風采”，傳遞幸福吉祥、昂揚奮發的美好寓意，是塑造杭州亞運會獨特視覺形象的重要基礎。
作為輔助色，“映日紅”取霞光、氣韻之色、“水墨白”取淡墨、包容之色、“月桂黃”取桂花、芬芳之色、“水光藍”取晴空、水波之色，“湖山綠”取青山、生態之色。不同色系之間通過形的組構與疊會方式形成組合應用，與“虹韻紫”交相輝映。
The color system of Asian Games Hangzhou 2022 is themed as “harmony of colors”,inspired by a famous poemby Su Shi from Song dynasty, “If the West Lake was the Great Beauty, she would look beautifulwhether in light or heavy make-up”. Drawing upon the essence of Chinese color culture and Hangzhou characteristics, the designers have developed a color system dominated by Rainbow Purple, and complemented by Glowing Red, Mist White, Laurus Yellow, Glimmering Blue, and Lake-and-Mountain Green, which altogether exquisitely depicts a livable city of pellucid waters and lush mountains, and a vibrant Hangzhou embracing innovation and sports.
Rainbow Purpleis the dominant color of the “TidesSurging”emblem of Hangzhou Asian Games, a color implyingreunionand unity,vibrancy and innovation.Associated with the connotation “the sun and the moon reflecting the glory of the new era”, it conveysanauspicious and energetic image and underlies the visual identity of Asian GamesHangzhou 2022.
Asauxiliary colors, Glowing Redis inspired by transient twilight, Mist White byinclusive light ink wash, Laurus Yellow by laurel flower and fragrance, Glimmering Blue byclear skies and ripples, and Lake-and-Mountain Green bylush mountainsand nature. Varying hues of the colors not onlymerge into each other through juxtaposition and overlapping, but also add luster tothe leading color of Rainbow Purple.
